Digital printing

Quote digital jobs in 15 seconds. Win them while competitors calculate.

Digital print thrives on short runs, personalization and quick turnaround. So does your competitor. GelatoConnect Estimator generates accurate digital quotes in 15 seconds using your machines, your click costs, your finishing, your data.

GelatoConnect AI Estimator generating a digital print quote

By the numbers

Real outcomes from print shops on GelatoConnect Estimator.

15 sec
to generate a digital print estimate
<5 min
to customer-ready quote, end to end
200+
estimates per day at ESP Colour
1,000
quote milestone Martin Lewis hit in his first weeks
2x
win rate at BSG; £750K contract won by responding first
3-4x
Inkee's quote volume increase without adding headcount

What Estimator covers

Every digital job, every variant, one engine.

Six pricing models and 300+ configurable parameters handle the full digital workflow, from one-off business cards to 50,000-piece variable data runs. Your presses, your click costs, your finishing rules feed the engine.

Variable data & personalization

Per-piece pricing models for personalized marketing, direct mail and 1-to-1 campaigns. Variable data overhead loaded per piece.

Short-run print

From single-piece on-demand to 1,000-unit runs. The same engine that prices a 500-postcard mail-out prices a 1-piece prototype.

On-demand & web-to-print

Real-time pricing for web-to-print storefronts. Sales and customers self-serve quotes 24/7 through the same engine your estimators use.

Click-cost pricing

Click charges, toner consumption and substrate costs loaded per machine. Estimator routes jobs to the right press for the run length.

Finishing & binding

Lamination, scoring, folding, perfect-bind, saddle-stitch, wire-bind. Each operation a configurable parameter.

Multi-machine routing

Compare cost paths across HP Indigo, Xerox, Canon, Konica, Ricoh and inkjet sheet-fed. The engine recommends the right press for each job.

Simon Smogur, CEO at ESP Colour, on running 200+ digital estimates a day with GelatoConnect AI Estimator

CUSTOMER STORY · ESP COLOUR

200+ 

Digital estimates per day, processed in 15 seconds each, without adding a single person to the team.

"We've grown 20% this year without adding a single person to our team. The estimating engine is the difference. We now process 200+ estimates a day, each one in 15 seconds."

ESP Colour · Commercial print, UK

Read the ESP Colour story →

See Estimator pricing.

Plans from €1,000/month, billed annually. 14-day free trial, no credit card.

See pricing →

The engine

Six pricing models. Your digital data. Customer-ready in under 5 minutes.

Trained on millions of real print transactions with 10 AI models. 300+ configurable parameters across machines, substrates, finishing and logistics. Every estimate uses the same logic, the same margin rules, the same data.

6
pricing models, every print combination
300+
configurable parameters for machines, substrates, finishing
10
AI models working together on every estimate
<5 min
to customer-ready quote, end to end

Interactive demo

See a digital quote happen, on your screen.

Paste a real RFQ. Watch the engine generate a digital estimate in 15 seconds. No sales call, no form, no waiting.

Try the digital demo →
GelatoConnect AI Estimator digital demo preview

Specialised job types

Every digital job type, priced in seconds.

GelatoConnect Estimator handles every common digital job type with the right cost model out of the box. No rules to build, no spreadsheet lookups.

Business card printing software

Multi-up imposition (16-up, 21-up, custom ganging), paper stock options, finishing (rounded corners, foil, spot UV, embossing). Highest-volume small-format job priced in 15 seconds.

Postcard, flyer and leaflet quoting

Variable data, personalisation logic, fold counts, per-piece finishing. Short-run digital priced as fast as single-card jobs.

Variable data and personalisation

Data merge time, additional press passes and per-piece variable cost calculated correctly. Stop flat-rating variable jobs as static runs.

Industry research

The data behind the urgency.

Speed and automation are not opinions. They are buyer behaviour and the industry response, evidenced across two decades of independent research.

Companies that contact a lead within 5 minutes are 21x more likely to qualify it than those waiting 30 minutes.

Source: MIT / InsideSales Lead Response Management Study

77% of print providers are automating workflows. 88% plan capital investments in automation.

Source: NAPCO Research 2024 Commercial Print Trends, via Canon Production Print

Print industry research report being reviewed in a print shop

Frequently asked questions

Digital quoting, answered

Does Estimator handle variable data and personalization?+

Yes. Variable data overhead is loaded per piece, so a 5,000-piece personalized mail-out is priced with the right click and processing cost on every record. Personalization parameters are configurable.

What about web-to-print integration?+

GelatoConnect Estimator powers real-time pricing on web-to-print storefronts. Customers self-serve quotes 24/7 using the same engine your estimators use. No price mismatch between channels.

Can it route between multiple digital presses?+

Yes. The engine compares cost paths across your digital press park (HP Indigo, Xerox, Canon, Konica, Ricoh, inkjet sheet-fed) and recommends the right press for each job based on run length and finishing.

How does it handle click costs?+

Click charges and toner consumption are configurable per machine. The engine multiplies clicks by your actual click cost and adds substrate, finishing and overhead to produce the per-unit quote.

Can my sales team quote digital jobs without an estimator?+

Yes. Sales and customer service teams generate estimates independently. Senior estimators move to reviewing complex quotes, handling exceptions and growing customer relationships rather than doing arithmetic.

How fast can we deploy this on our digital workflow?+

Most digital customers are live in days. Calibration loads your actual click costs, machine speeds, finishing operations and substrate library into the engine. Once calibrated, every estimate uses your data.

How does AI quote a business card job?+

GelatoConnect analyses the spec (size, paper stock, quantity, finishing) and runs it through six pricing models trained on millions of real digital print transactions. It applies multi-up imposition logic to optimise sheet usage, calculates per-card cost from press click-charges, and adds finishing time and cost. Output: a customer-ready quote in 15 seconds.

Can I quote multi-up business card runs?+

Yes. GelatoConnect handles 16-up, 21-up, custom ganging across multiple business card orders, and mixed-substrate sheets. The AI calculates the optimal imposition for cost efficiency and reflects it in the customer quote automatically.

What the industry research says

In NAPCO Research's 2025 survey of growth-leading print firms, 84% reported active investment in workflow automation to streamline operations, reduce labour costs, and accelerate job turnaround.